NGage wins twin Golds at SLIM Digis 2.0

Business

NGage won two golds at the recently held SLIM Digis 2.0 awards, impressing the jury with two widely contrasting campaigns.

One was the online campaign for Family Health International focused on reaching out to vulnerable target groups to educate on HIV and AIDs and promote testing using a very bold and creative campaign on a variety of social media platforms and gossip sites to drive traffic to a website that facilitated access to medical services.

Much in contrast was the engagement campaign for Rainco’s new range of Trendy denim-look umbrellas which demonstrated the ability for such youth-oriented brands to effectively target and engage young people by singularly using digital as a focused medium for brand marketing, the agency said in a media release.

Speaking on the agency’s success, its Founder and Chairman Nimal Gunewardena, said: “Our success through the years has been based on our pioneering spirit to explore, learn and master. While there are many players coming into the digital communications arena today, our strength and differentiation is that we build on our strong creative base, getting our team to adapt their skills honed on mainstream advertising into engagement mode in exploring the myriad possibilities of digital.”

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