Raising the game with high octane fitness, the under armour way

As of April 1st, 2023, Abans, the authorized distributors for Under Armour and High Octane Fitness have officially announced their partnership. The collaboration between these two entities is set to bring about a multitude of benefits for both brands and their customers.

Under Armour, the renowned sports and lifestyle brand, is known for its high-quality performance wear and accessories. With their innovative technology and dedication to the fitness industry, Under Armour has made a name for itself as a brand that athletes can rely on.

High Octane Fitness has created an unparalleled experience in fitness - engaging members in fitness and well-being while delivering transformative results. Their state-of-the-art facilities and expert trainers have helped countless individuals achieve their fitness goals and live healthier lifestyles.

“For Abans, who are the sole authorized distributors of Under Armour in Sri Lanka, this partnership is an opportunity to expand our reach within the fitness community. By aligning with a well-respected fitness centre like High Octane Fitness, Under Armour is able to connect with customers who are already dedicated to living a fit lifestyle. This will help us to build brand loyalty in the long run and to increase visibility” said Angelo Fernando – Head of Fashion & Lifestyle Brands, Abans PLC.

Ashanthi Weerasinghe, Director of High Octane Fitness notes - “For High Octane Fitness, the partnership means being able to offer their customers even more value. By providing access to Under Armour products & accessories, the gym is able to enhance the workout experience for its members. Additionally, the collaboration with Under Armour will help to elevate the profile of the gym, potentially attracting new customers who are interested in the exclusive offerings” -

Overall, the partnership between Abans and High Octane Fitness is a win-win for both entities and their customers. By combining their strengths, they are able to provide an unparalleled fitness experience through Under Armour that is sure to benefit anyone who walks through their doors.

To view the latest collection of apparels & footwear, visit our Under Armour showrooms at Arcade Independence Square and Colombo City Centre.