Seylan Tikiri showcases “Cooking Kiddos” on social media

Seylan Tikiri, a well-established minor savings brand in the market by Seylan Bank, has attracted little customers online with “Cooking Kiddos” a social media campaign that showcased their cooking skills to the world.

The bank partnered with Emerging Media to give enterprising children the opportunity to try out new recipes, taking a break from their strict schedules.

“Always on the lookout for innovative ways to keep their youngest customer base engaged, Seylan Bank hit on the idea of a cooking show to add variety to the life of children mostly spending time studying online. Leveraging on their interest to try out new things and being in the spotlight, Seylan Tikiri wanted to have the children make simple meals and showcase their talent to a wide audience in social media. Seylan Tikiri customers, who participated in the competition and emerged in the top ten, received valuable gift bundles from the bank,” it said in a media release.

“Keeping children active and engaged is one of the toughest things for parents, especially in the current pandemic situation where social distancing is required, which keeps them away from group activities with peers. Seylan Tikiri was the most digitally engaging minor savings account during the lockdown period, and we will continue to deliver innovative activities for them this year too, the first of which is ‘Cooking Kiddos’ which we partnered with Emerging Media to deliver. The enthusiastic response we witnessed with the number of children who participated was amazing and we will continue to focus on our little customers.” said, Gamika De Silva, Assistant General Manager - Marketing and Sales, Seylan Bank commenting on the initiative.