Softlogic Life now covers treatments done at registered traditional medicine hospitals and medical centres located across the island.

Softlogic Life to support Sri Lanka’s traditional medicine with hela veda and ayurveda insurance covers

This novel addition to the company’s dynamic portfolio of products and services is crafted to enable Sri Lankans to embrace this gift of healing perfected by generations of our country's people and thereby uplifting Sri Lanka’s traditional medicine practice, the company said in a media release.

“As a home-grown company with deep Sri Lankan roots, we believe it is our duty to promote our country’s indigenious medical practice, which has been trusted, crafted and honed across generations to accelerate healing in both the mind and body. To this day, many of us innately turn to traditional methods of healing for both chronic and acute conditions. However since most aren't vocal about it, the exsistence of such credible traditional medical practices and their remarkable benefits to our well-being are hardly known. Therefore, our goal  with this initiative is two fold. We want to offer a more wholesome life policy that covers treatments from traditional medical hospitals or doctors, and most importantly create awareness about local indigenious medicine hubs across Sri Lanka to uplift the practice of this trusted generational gift. It is our confident belief, that this will enhance trust in the fact that Softlogic Life is willing to go above and beyond to take care of million lives entrusted to it,” stated Softlogic Life Managing Director Iftikar Ahamed.

Policyholders of Softlogic Life can now claim their treatments under selected products through certified bills issued by a traditional medicine practicing doctors or hospitals registered with Softlogic Life. The company is set on expanding this initiative by bringing onboard the hundreds of other credible doctors and hospitals yet to be discovered across the island as Softlogic Life believes its their responsibility to help keep this valuable medical practice alive for generations to  come.

To benefit the thousands of Sri Lankans vying to reap the wonders of traditional indigenious treatment, Softlogic Life intends to rally the support of the people of Sri Lanka to give public recommendations to identify and consolidate a directory of credible treatment centres operational across the island.

“We are in the business of protecting people, and we have always strived hard to elevate their quality of life by embracing creativity and disruptive innovation. As such, Softlogic Life always takes great care in crafting insurance solutions that are relevant to different segments of our society. We believe there is tremendous room to grow and expand into many other untapped segments, and as such we will continue to invest in developing these powerful solutions to best benefit our customers,” Mr. Ahamed added.

Above: Softlogic Life Executive Vice President and Chief Technical Officer Pranama Perera handing over the official agreement to Consultant Ayurveda Dr. Sarath S. Gunawardhana. Also present at the ceremony are Softlogic Life Executive Director Chula Hettiarachchi, Vice President Marketing Kavi Rajapaksha, along with Dr. Kasun Gunawardhana and Dr. Sandun Gunawardhana of Adhitya Ayurveda.