Spanish social media influencer’s team concludes familiarization trip to Sri Lanka.

Spain is one of the fastest growing summer markets for Sri Lanka Tourism. The Spanish market is being focused on this year in consideration of market trends and the increase in popularity of Sri Lanka. This social media influencer FAM trip was organized as part of Sri Lanka Tourism’s strategy to promote and market Sri Lanka as a preferred destination in the Spanish market.

A group of social media influencers arrived in Sri Lanka on an invitation extended by the Sri Lanka Tourism Promotion Bureau and the Sri Lanka Embassy in France on 30th May 2025, concluding the trip on 6^th June 2025. While exploring Sri Lanka, the influencers shared the highlights of their journey through digital and social media platforms such as Instagram, Facebook, and YouTube. The group toured various iconic locations including Sigiriya,Kandy, Nuwara Eliya, Polonnaruwa, Colombo and Bentota.