Innovative smartphone brand realme became the world’s fastest-growing smartphone brand for four consecutive quarters in 2020. Following its rapid growth, the brand entered the Sri Lankan market in November 2020 and has since disrupted the local smartphone industry with stylish, cutting-edge devices set at reasonable prices.
The brand has managed to leave its mark in Sri Lanka within a short period of time through strong partnerships with leading outlets such as Abans, Sinhagiri, Dialog and other authorised dealers across the island. To increase the accessibility of devices, especially in the post COVID-19 context, customers are able to browse through and conveniently purchase and receive realme products straight to their door through the Daraz realme online flagship store, the company said in a media release.
Ranura Kaduwela, Brand Manager for realme Sri Lanka said: “As a brand, realme has placed the utmost importance on empowering the younger generation, and one of the best ways to achieve this goal is through access to smartphones and smart devices. We have a lot in store for the year 2021 with upcoming releases of smartphones as well as a range of AIoT products which are built using the latest technologies and I’m thrilled to be able to introduce these products to our local market. Thanks to realme, the youngsters in Sri Lanka can easily access these globally established devices with trendsetting designs at extremely affordable prices in order to take risks and dare to leap into new opportunities.”
In 2021, realme hopes to fulfil its efforts in developing more trendsetting products and launch events that will help the brand become the leader of the trendsetting lifestyle of the generation Z.
Since its inception in August 2018, realme has been able to enter over 60 markets worldwide, covering 5 continents including Asia, Europe, Oceania, Middle and East Africa. In 2020, the brand won a total of over 190 recognitions worldwide including awards such as the “50 Most Innovative Companies" in China, "Most Disruptive Brand - Smartprix People's Choice Award" in India, "Best Smartphone Brand - Mobizil" in Egypt, "Fastest growing AIoT brand" in Pakistan and more.
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