‘Sri Lanka puts 1990 on speed dial’ – 1990 Suwa Seriya wins at SLIM Digis

LoweDigital, the digital arm of the MullenLowe Group, Sri Lanka, in partnership with We Are Designers received two awards at the recently concluded SLIM Digis 2020 for its campaign for the free emergency ambulance service, 1990 Suwa Seriya.

The companies bagged a Gold for the ‘Best Digital Marketing Campaign - NGO and Government category as well as a Bronze for the ‘Best use of Technology in Marketing 2020.’

The entry titled ‘Sri Lanka puts 1990 on speed dial’ highlighted how 1990 Suwa Seriya, an island-wide Pre-Hospital Care Service, operated 24/7, but it was greatly underused due to a lack of awareness by the general public. The campaign consisted of the launching and popularising of both the 1990 Suwa Seriya app as well as the services on offer. Following the implementation of the campaign, 1990 Suwa Seriya saw a significant increase in the number of calls by citizens reaching out through this invaluable service, this demonstrated the campaign’s reach and effectiveness, the digital advertising company said in a media release.

LoweDigital commenced operations just over a year ago and have sought to bring purpose to the digital medium rather than the medium trying to find a purpose for brands. They strive to reset priorities in the digital communication process and have been able to truly harness the full potential the medium offers, thereby helping companies such as 1990 Suwa Seriya smartly invest and gain unforced traction with digital audiences around the country. The company partnered with We Are Designers a few years ago, to bring a fresh creative dimension to the digital landscape in Sri Lanka.

Commenting on the award, Sandya Salgado – Board Director of the 1990 Suwa Seriya Foundation said, “We would like to congratulate the teams at LoweDigital and We Are Designers on this achievement. The teams clearly understood the need of the hour and developed a strategy that made 1990 resonate in the hearts and minds of the people of Sri Lanka, making it the number they would first think of in the event of an emergency. We appreciate the level of dynamism and passion the teams bring to the table, making it a pleasure to work in partnership with them.”