Airtel has transformed Sri Lanka’s telecom landscape by launching its 4G services along with first-of-its-kind ‘Freedom Packs’. With just one reload, Airtel ‘Freedom Packs’ offers enough and more data and voice benefits for the entire month - with no conditions attached. All this comes with a superior experience on Airtel’s world class, buffer-free 4G network, the company said in a media release.
With the Freedom Packs, Airtel has eliminated the need for multiple reloads, ushering in an era of transparent, condition-less data and voice benefits. Furthermore, there has been a drastic surge of Internet usage due to the pandemic. The innovative product is based on customer insights and underscores Airtel’s philosophy of innovating to simplify customer experiences, especially during a time where there has been an upsurge in Internet usage, the release said.
The packs come in four different forms to suit different usage needs and will offer 5 times more value, with an unmatched customer experience. Each of these packs includes generous high speed daily data that can be used for any Internet requirement including Social Media, WFH, SFH etc. For voice usage, all packs offer unlimited Airtel calling and ample minutes and SMS for any network calling. Additionally, for the light to medium users, ‘Freedom Lite’ offers two tailor-made packs sufficient for their mobile consumptions. Airtel has also reduced the other network call tariff by 66% for any usage beyond the built minutes, another unique feature of ‘Freedom Packs.’
“With this pioneering launch, Airtel brings much needed simplicity and the best value for Sri Lankan telecom customers. Users can now do more on a world class 4G network, using our ‘Freedom Packs’ without ever having to worry about restrictions of any kind. Now is the time to switch to Airtel,” Airtel Sri Lanka MD & CEO, Ashish Chandra said.
Sri Lanka collectively uses approximately 3 million recharges in a day. That’s a staggering statistic relative to an adult population of only 14 million. This trend is intensified by the proliferation of cards in the market. This typically spans everything from specialist packs for voice and data, conditions on time of usage, conditions on quality, and separate packs focussed on social media, and work from home platforms. As a result, consumers tend to lose track of what they are spending, and what they buy in exchange - a reload trap if ever there was one, the release said.
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