Sri Lankan model-actress Jacqueline Fernandez has invested $543,000 in Rakyan Beverages Private Limited, a company that makes the Raw Pressery brand of fruit juices, International Business Times reported.
"While professional investors take calculated risks, celebrities are believers and users of the brand. Jacqueline has about 13 million followers just on instagram and can influence buyers. Hence, she is not an ambassador but an evangelist who can have an impact on the topline," the Economic Times quoted founder Anuj Rakyan as saying.
The 31-year-old actress had hinted at the deal last week in a cryptic tweet. Rakyan Beverages intends to raise $10 million by the end of this calendar year for expansion. In February last year, the company had raised $4.5 million from Saama Capital, DSG Consumer Partners and existing investor Sequoia Capital in Series B round.
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