The Sri Lanka Tourism Promotion Bureau (SLTPB) has commenced a series of promotional events that will stretch across an entire week this month.
Beginning in the Western Australian capital of Perth the first of three travel trade roadshows went off with a bang yesterday, Travel Weekly reported.
Over 100 members from the travel industry including representatives from Australian travel agents and wholesalers met with Sri Lankan hoteliers, tour operators and tourism officials for a series of B2B meetings.
The roadshows in Australia is just one of the strategies that SLTPB is leveraging to increase awareness in Australia.
Airwing Tours’ Chairman and CEO, Mervyn Fernandopulle was quoted by the site as sayying, “Australia is a key market for us to be targeting and I am delighted to be back in the country developing business and future tourism arrivals for Sri Lanka”.
The event, held at the Novotel hotel in Perth’s central business district, also featured a key note address from Consul Rosh Jalagge, honorary consul general for Sri Lanka in Perth as well as a traditional oil lamp lighting ceremony.
Pic courtesy Travel Weekly
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