Cricket: Kent RO to partner Sri Lanka during Indian T20 series

Sri Lanka Cricket (SLC) announced the entry of India-based Kent RO, a leading firm engaged in manufacturing Water Purifying Solutions, as the National team's 'Back of Jersey' branding partner during the T20I series of the India Tour of Sri Lanka 2021.

The India-based Kent RO, a firm at the forefront of developing technologies to provide the best in the industry solutions to its consumers for water purifiers and other products, is also the largest producer of RO Water Purifier and other water purifier solutions and a market leader in water purifiers.

Under the agreement, Kent RO will partner with Sri Lanka Cricket during the T20I series with India.

The T20Is will be played on July 21, 23 and 25, at the R. Premadasa ICS in Colombo.

Commenting on the partnership, Ashley de Silva, the CEO of Sri Lanka Cricket said, "We are extremely happy with Kent RO's partnership with Sri Lanka Cricket and consider this partnership in high esteem as these are the kind of relationships which helps shape the forward journey of Sri Lanka Cricket."

Expressing his views on the company's latest sport sponsorship, Mahesh Gupta, the Chairman and Managing Director of Kent RO Systems Limited said, "We are happy to be associated with the India-Sri Lanka T20 series and come in as the 'Back of Jersey' branding partner of the Sri Lanka T20 team. We wish both teams the very best. Kent RO Systems Limited will continue to be closely associated with Cricket in its different formats, be it IPL or bilateral series.''

The partnership between Sri Lanka Cricket and Kent RO was facilitated by the India-based Alliance Advertising, which acquired the rights of the Sri Lanka National Team's 'Back of Jersey' branding for the India Tour of Sri Lanka 2021.

Alliance Advertising, an independent communication agency, which specialises in media, sports, digital, creative, and events, and claims to be India's Leading Sports Marketing Agency, leveraging IPL Jersey's and other sports sponsorships, including ground rights.

The series is expected to receive wide attention across the cricketing world, as the competition will be shown live across the globe.