Luxe Asia, the latest venture by Expolanka Holdings, recently hosted a familiarisation tour for 15 top tour operators from North India.
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Indian Agents on arrival |
Organised in partnership with Akquasun group, a major consolidator in the Indian travel industry, the tour was focussed on exploring the cultural triangle. Tours for Indian tourists have predominantly included Colombo, Kandy, Nuwara Eliya and Bentota and these destinations are well known to Indian tour operators and tourists alike. The addition of Luxe Asia by Expolanka while having another travel subsidiary was to further segment the growing opportunities of the tourist industry, the company said.
“Despite 100,000 Indian tourists frequenting the shores of Sri Lanka, only a handful is taken to the Cultural triangle due to the relatively short duration of their holiday. We plan to open up this region and show them the potential of this area not just for regular tourists but also for incentive travellers” said Athif Bawa, Manager of LUXE ASIA. |