CH17 Launches Dubai Promotion Campaign for Port City Colombo’s Duty-Free Mall

• Mobilizes Dubai based Finwin Group representatives
  to showcase unique shopping privileges to Sri Lankans at the first ever down town duty free

CH17 International, the official rewards and loyalty partner of Port City Colombo, has launched a high-impact promotional campaign in Dubai to spotlight the exceptional duty-free retail experience available at The Mall at Port City Colombo. This campaign is being driven through CH17’s regional franchise partner, FinWin Group, who have mobilized a dedicated team of front-line representatives across the UAE to raise awareness of this first-of-its-kind opportunity for Sri Lankan travelers.

Addressing the front-line teams in Dubai, Mr. Jumar Preena, CEO of CH17, emphasized the transformational nature of the new Duty Free shopping experience offered at Port City Colombo:
“For the first time in South Asia, inbound travelers can enjoy leisure shopping outside the confines of a traditional airport terminal. This is a revolutionary change. Duty Free shopping is no longer a rushed airport transaction—it is now a memorable part of your visit to Sri Lanka,” he said.

Mr. Preena further elaborated on the exclusive privileges available to CH17 Port City co-branded cardholders at One World Duty Free (ODF), located within the mall:

- For purchases up to USD 124, travelers from the UAE and MENA region will enjoy a 10% Dollar discount, For bills exceeding USD 125, the discount increases to 15%
- Inbound travelers from outside the Middle East region will receive 5% and 10% Dollar discounts, respectively, additional local currency discounts up to 10% are available at select restaurants and retail outlets within the mall complex “These are real, tangible incentives exclusively for our members,” Mr. Preena noted.

“I wish to thank CHEC Port City Colombo for facilitating these special arrangements for CH17 Loyalty members. Our customers now have the rare privilege of enjoying both offshore and inland shopping experiences in Sri Lanka.” He also hinted at future developments, stating:
“CH17 is steadfast in delivering value beyond expectations. We anticipate more enhancements, including the integration of a bank and a multi-wallet digital payment system that will allow users to manage multiple bank accounts and perform seamless transactions.”

With a Sri Lankan expatriate population exceeding 350,000 across the UAE, including professionals, mid-level employees, and blue-collar workers, this campaign aims to connect them with the evolving retail and investment landscape back home—bridging convenience, loyalty, and national pride through technology and innovation.