CRYSBRO recognised for its entrepreneurial excellence at Star Awards 2020

The country's largest producer of poultry CRYSBRO was recently recognised for its entrepreneurial excellence at Star Awards 2020.

Organised by the Department of Industrial Development and Entrepreneurship Promotion under the Ministry of Industries of the Central Province, the annual State Awards ceremony saw CRYSBRO's subsidiaries Farm's Pride (Pvt.) Ltd win a 'Star Award' and Midland Breeders (Pvt.) Ltd win the highly coveted 'Merit Award' as the Best Performing Entrepreneurs in the large scale manufacturing category within the Central Province, the company said in a media release.

The awards ceremony was held at the Grand Kandy Hotel with Governor of the Central Province, Lalith U Gamage attending as its Chief Guest. Held annually, Star Awards is known for its comprehensive assessments of its entrants which entail a mix of field visits, presentations and several rounds of thorough interviews. They assess both the performance of the organisation and its operations, as well as its entrepreneurial spirit.

"We are deeply humbled and honoured to receive this national recognition for entrepreneurial excellence and resilience especially during these unprecedented times. Our primary intention when applying for awards is to gain a better understanding of industry best practices and continue to elevate industry benchmarks within our own operations. The comprehensive assessments done by awarding bodies gives an opportunity to find where we have to improve and what we are doing right, so that at the end of the day we provide poultry produce of the highest quality and safety to our customers,” said CRYSBRO Group of Companies, Group HR and Admin Manager Ranjana Mahindasiri.

CRYSBRO actively contributes to bolstering the country's food security agenda as well as towards empowering the rural economy and its communities bringing in an economic transformation in these regions through a series of powerful grass root initiatives.