DFCC Bank’s Digital Dansala initiative powered by the DFCC Virtual Wallet, has seen an overwhelming response since its launch whereby customers, the bank and its employees and well-wishers have made donations reaching over a million rupees within a short span of three weeks.
This initiative which supports the bank’s sustainability strategy towards building resilient communities has provided dry rations to communities located in areas that were hindered with travel restrictions and the pandemic. Some of the recipients who were assisted through this generous deed were residents in Jaffna, Wellawaya, Bandarawela, Nuwara Eliya, Badulla, Hatton, Monaragala, Embilipitiya, Welimada, Balangoda, Buttala, Bible, Mahiyangana, Godakawela, Matale, Matara, Radampala, Akuressa, Ambalanthota, Puttalam, Colombo, Nawala, Nugegoda, and Malabe etc; including the bank’s branch network of 139 locations island wide, the bank said in a media release.
DFCC Bank CEO Lakshman Silva said, “We take this opportunity to sincerely thank all our valued customers without whom this would not have been possible and we as a bank are happy to reiterate our pledge of equally matching the total customer donation, ensuring that a sizeable amount is gifted to support those in need during these times of hardship. DFCC Bank believes it is important to go beyond the confines of the norms and aptly integrate digital technology to connect and support one another during these challenging times which is what the DFCC Virtual Wallet’s ‘Digital Dansala’ did. I am proud to say that DFCC is the only bank that initiated an activity of this nature for the first time using a digital interface to touch the hearts and lives of our fellow citizens and bring a smile upon them.”
Above - DFCC branch staff hand over packs of dry rations to those in need across the branch network.
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