HNB PLC has partnered with e-commerce platform Cord360.com to support exporters and ventures of local manufacturers to engage in new global supply chains.
The partnership will provide buyers and sellers with a “one-stop-shop” solution by engaging all HNB partners to support exports in areas of finance, logistics, packaging and market access through www.cord360.com, HNB said in a media release.
“When travel is restricted and exports are challenged, it’s time to think outside the box and bring in innovation to boost trading and create value to Sri Lankan products. Having established our mark as the largest player in the SME and Micro Finance segments, we are now nurturing a clientele amongst emerging corporates who aspire to become the next big corporates in the country. Connecting to international partners and finding markets is one of the critical challenges faced by exporters. Building market entry strategies and creating an image through promotion takes time, effort and money. Export brands do not appear overnight, and large investments are needed in such campaigns to penetrate a market overseas,” said HNB Deputy General Manager - Wholesale Banking Group, Damith Pallewatte addressing the gathering to launch the partnership.
According to the release, the partnership with Cord360.com offers exporters a new digital path that has broken all traditional barriers to market entry. As an international online B2B platform created to connect to buyers and sellers of export goods, for the first time in Sri Lanka exporters can advertise in 10 different languages and post 40 plus industry products across six global regions.
“Gone are the days when international trading had to be connected through trade exhibitions with limited access to buyers or calling a broker to arrange for purchases or sales. With online trade negotiations, it’s all done in just a few clicks, and buyers and sellers have the opportunity to be directly connected. Online trade negotiation on a structured platform is very affordable,” said Cord360.com Chairman, Dr. Asiri Gurusinghe.
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