MAZE, a socks manufacturer, is partnering with Down Syndrome International and their global #LotsOfSocks campaign to create awareness this year.
World Down Syndrome Day (WDSD) falls on 21st March and is a global awareness day that has been officially observed by the United Nations since 2012. On this day, everyone supporting the cause and wanting to create awareness wears mismatched socks in solidarity with those with Down syndrome and their families.
The MAZE #KnowMySteps campaign features a talented, young dancer who is taking the campaign to the next level with her dance routines and asking everyone out there on TikTok and other digital platforms to try and follow her moves. The key is to be seen wearing mismatched socks in your video. The challenge can be done individually or with friends, pets, family, co-workers or just about anyone. The aim is to show the world the many talents of Down syndrome, the company said in a media release.
The campaign in Sri Lanka is endorsed by World Down syndrome day’s global advocacy body.
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