NDB Bank wins YouTube Silver Creator Award

National Development Bank PLC (NDB) has been recognised with the YouTube Silver Creator Award, the first Sri Lankan bank to reach this milestone. This highlights NDB's dedication to leveraging digital platforms to connect with its audience and also demonstrating the bank's effort in fostering a digitally engaged community.

The YouTube Silver Creator Award is a testament to a channel's ability to engage audiences, build communities, and provide high-quality content, but it's no easy feat to earn. YouTube’s stringent review process ensures that channels meet strict eligibility requirements. Apart from reaching 100,000 subscribers, this includes content quality, authenticity of subscribers, adherence to community guidelines, and originality. For NDB, being recognised as a recipient of this award reflects its compliance with these rigorous standards and its commitment to responsible, transparent digital engagement, the bank said in a media release.

NDB Bank's YouTube channel has become a hub for financial education, offering practical advice on banking services, insightful updates on market trends, and the latest on NDB’s digital solutions.

This achievement not only highlights NDB’s excellence in content creation but also the bank’s vision to be at the forefront of digital banking and customer engagement.

This recognition reaffirms NDB's strategy to engage, educate, and inspire its audience through digital platforms. By consistently providing content that resonates with viewers, the bank has set a benchmark for financial institutions in Sri Lanka, showing that digital media can effectively connect a brand with its audience.