CH17 Loyalty, Sri Lanka’s trailblazing loyalty and rewards management platform, is proud to announce its partnership with outstanding menswear brand - Signature, one of the country’s most trusted and admired brands for years.
This collaboration marks yet another step forward in CH17’s mission to deliver unmatched privileges and lifestyle experiences to its growing base of discerning members, Jumar Preena CEO remarked.
Meeting Customer Needs with Quality and Value
CH17 Loyalty is built on the principle of understanding customer behavior and aligning rewards with real needs. Menswear remains a high-demand category within Sri Lanka’s retail landscape, particularly among young professionals, executives, and the aspirational middle class.
Mr. Amjad Hameed Marikkar Director Signature displaying the Partnership Card with Jumar Preena CEO CH17 Loyalty at Signature Head Office in Ratmalana recently
By bringing Signature into its partner network, CH17 directly addresses this demand, offering its cardholders access to premium menswear at the right price point. The partnership ensures that CH17’s members enjoy value without compromise—with Signature’s reputation for impeccable tailoring, contemporary designs, and durability reinforcing that promise.
The Brand of Choice for Sri Lanka Cricket’s Men’s & Women’s Squad
Signature has become synonymous with affordability with quality and is the go-to choice for the busy corporate executive who requires style and comfort at the best price. Beyond the corporate office environment, the brand has also earned sports arena with the endorsement of Sri Lanka’s Cricket’s both men and women national teams, who look elegant and smart on Signature smart casual wear. Beyond cricket the brand also has stake in rugby and hockey.
This unique positioning—bridging professional wear with lifestyle apparel—aligns perfectly with CH17’s philosophy of rewarding loyalty with brands that inspire trust and admiration.
A Partnership that Redefines Value
This collaboration between Signature and CH17 Loyalty is not just about discounts—it’s about creating an aspirational lifestyle ecosystem where loyalty is rewarded with brands that matter. By weaving together consumer insights, retail value, and digital innovation, CH17 continues to lead the loyalty and rewards space in Sri Lanka, said Jumar Preena CEO of CH17.
The number of Buddhist monks who were killed following the accident at the Na Uyana Theravada Buddhist Monastery (Na Uyana Aranya Senansenaya) in Pansiyagama, Melsiripura, Kurunegala currently stands at nine , with four injured, Minister of Buddhasasana, Religious and Cultural Affairs Prof. Hiniduma Sunil Senevi told Parliament this morning. He revealed that two of the injured Buddhist monks are being treated at the Intensive Care Unit (ICU
President Anura Kumara Dissanayake, addressing the 80th session of the United Nations General Assembly, said that both inequality and poverty ought to be regarded as a worldwide catastrophe that requires urgent attention.
The opposition has renewed its demand for a long delayed forensic audit into the controversial e-visa deal, following the sentencing of former Controller General of Immigration, Harsha Ilukpitiya, for contempt of court.
Mannar residents vowed to continue their protest against proposed wind power projects on the main island despite they came under attack on Friday night (26) when they tried to stop transportation of equipments following Presidential directive to go ahead with the project.
Customs officers at Jaffna International Airport apprehended a 41-year-old Sri Lankan woman on September 21, 2025, for attempting to smuggle gold into the country.
Leave Comments