Softlogic Invest and Asiri welcome newborns to a future of investing in their education

The Asset Management arm of the Softlogic Group, Softlogic Asset Management Pvt Ltd - Softlogic Invest, has announced a partnership with Asiri Hospitals to offer an opportunity where every newborn at any Asiri Hospital receives Rs. 5,000 in a Softlogic Money Market Fund.

The minor account opened for the child, with a parent acting as the guardian, will mature on reaching 18 years of age. The Softlogic Money Market Fund is a Unit Trust managed by Softlogic Asset Management Pvt Ltd which is licensed by the Securities Exchange Commission of Sri Lanka, the company said in a media release.

Compared to a traditional savings account, an investment in the Softlogic Money Market Fund can be of significant value in time to come, as the parents and other relatives continues to make regular investments.

Commenting on the new initiative, Asiri Hospitals Chief Executive Officer Dr. Manjula Karunaratne stated, “In a global atmosphere that places increasing emphasis on both health and financial security, we are delighted to execute this partnership with Softlogic Invest. This is a timely offering that brings with it numerous advantages to new parents. We are positive that this money market account will help parents to facilitate their child's educational future by planning and investing on a regular basis.”

In his comments, Softlogic Invest Chief Executive Officer Niloo Jayatilake said, “2020 was a year none of us is likely to forget due to our world being upturned by a pandemic no one saw coming. Along with many other implications, it also forced families and individuals worldwide to realise the importance of smarter and more efficient financial planning. In such a context, we are excited to partner with Asiri Hospitals to help new parents prepare better to navigate the challenges of raising children in this new normal and stress less about preparing healthy financial futures for them. We are confident of the performance of this unique offering as it is launched into a market that is now showing signs of strong recovery due to massive global efforts being rolled out to mitigate the effects of the pandemic.”