Sri Lanka Tourism arranges fam tour for agents from Russia & Ukraine

Above: On arrival at the airport.

In order to encourage more tourists from the CIS region, Sri Lanka Tourism Promotion Bureau (SLTPB) recently organised a Familiarization Tour for a group of 12 travel agents from Russia and Ukraine.  

The main purpose of the FAM tour was to convey the messages to the travellers in the CIS region that Sri Lanka is a safe and an attractive destination for tourism, filled with a myriad of holiday opportunities to choose from. Also another key opportunity is the direct connectivity from Russia to Colombo, without any transit stops, SLTPB said in a media release.

“Considering the importance of attracting more tourists to Sri Lanka by creating great awareness on the destination, it was decided to showcase the tourism products and services to the foreign consumers by giving them the opportunity to experience a tour in Sri Lanka with the purpose of attracting more tourists from Russia and Ukraine, also encouraging them to promote the destination among potential travelers as the best destinations to visit during their holiday season,” it said. 

During their stay in Sri Lanka they visited some of the main attractions in Sri Lanka and some hotels. Furthermore, SLTPB gave the opportunity to develop new business contacts to promote the destination for the local travel trade partners and hoteliers by arranging a successful B2B session for over 70 Sri Lankan DMCs and Hoteliers.