Sri Lanka's premier poultry producer Crysbro, recently spearheaded the export of poultry to the Gulf Cooperation Council (GCC) region. The maiden consignment consisted of 30 metric tonnes of chicken products, which was delivered to Al Hamadi Trading & Cont. LLC; one of the largest frozen meat importers in Oman.
In media release issued by the company, Crysbro Marketing Manager, Amores Sellar said, "The initiative to export to the GCC region and grow our business avenues in the Middle Eastern Market was birthed out of a desire to increase Sri Lanka's foreign exchange earnings as we work hard to rebuild our economy in the new normal. We are immensely proud of our success in tapping this significant opportunity, as the first, largest commercial shipment to enter the GCC market from Sri Lanka."
Crysbro's vision for expansion has already seen it exporting their high quality poultry products to the Maldives. This is in addition to their current efforts to further pursue new opportunities for export to the GCC region– who currently imports almost $2.8 billion of poultry meat annually to satisfy local demand.
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