Facebook launches campaign to empower and inspire SL businesses

As part of Facebook’s efforts to empower local small and medium-sized businesses (SMBs), Facebook has launched the #BeDiscovered campaign in Sri Lanka and partners with local influencers who run their businesses on Facebook platforms.
The #BeDiscovered campaign includes a series of Facebook and Instagram Live discussions where local entrepreneurs will share their success stories, as well as educate aspiring entrepreneurs on the free tools and features that they can use to turn their business ideas into reality, Facebook said in a media release. 
With new discussions weekly, the #BeDiscovered Live series will be hosted by Nadiya Fernando, founder of The Wax Museum (@you_by_thewaxmuseum) and Melissa Dharmadasa, founder and creative director of Bakes by Bella (@bakesbybella), beginning from the fourth week of November. They will be speaking to local SMBs who have made their mark building their businesses on Facebook's Family of Apps and having an honest conversation on their growth journey as well as the challenges they faced along the way. The live session will also be joined by a Facebook representative who will be able to provide tips and tricks across four topics. 
From leveraging analytics tools to the basics of creating engaging content that reaches their audience, the #BeDiscovered series will take audiences on a crash course through the ins and outs of low-cost business development across the platform’s suite of free tools. 
“2020 has been a tough year for people, communities and businesses around the world. In Sri Lanka, we’ve seen many inspiring stories of SMBs growing their business and sparking conversations across Facebook’s family of apps,” said Jordi Forniés, Director of Emerging Markets, APAC at Facebook. “Through the #BeDiscovered campaign, we want to continue to show our support in helping businesses adapt as consumer trends shift, particularly during and post COVID-19. By the end of the campaign, we hope that every business, existing or aspiring, will be inspired and equipped with the necessary tools they need to keep going and keep growing.”