Fairfirst Insurance pioneers contactless insurance solutions

Sri Lanka’s rapidly-growing insurer, Fairfirst Insurance Ltd was recently awarded the ‘Best Online Insurance Company in Sri Lanka’ at the Global Banking and Finance Awards 2020. 

“Fairfirst also achieved the distinction of being the only Sri Lankan company to be listed in the ‘2020 Top Insurance Workplaces in Asia-Pacific’ by Insurance Business Asia. This is yet another global recognition for Fairfirst in Sri Lanka and comes on the heels of the ‘Most Innovative’ award across the Fairfax Group of Companies located around the globe while also being featured as one of the youngest brands in the ‘Top 100 Brands Directory in Sri Lanka 2020’. Its motto to be the best rather than the biggest is proving to be a key differentiator through empathy-based innovations,” the company said in a media release.

Fairfirst’s commitment in ensuring the most innovative insurance solutions for its customers, has recognised them as pioneers of contactless insurance as they redefine the customer journey from purchasing an insurance policy, making a claim to renewing the policy. 

Fairfirst’s Digital Shop is the first end-to-end online insurance purchasing platform in Sri Lanka, offering a seamless interface that enables customers to browse, customize and buy at their own discretion. The unique feature of this platform is the ‘A La Carte’ policy. “Perhaps the first of its kind in the world, unlike traditional motor insurance, Fairfirst’s Digital Shop offers customers the flexibility of designing their own motor policy. Customers can choose from a menu of insurance solutions and decide what they want to go for and how much they want to pay for it - all of this can be done in as fast as 5 minutes and on the go,” it said.  

Customers can also chat via WhatsApp on 0770-428428 to purchase motor insurance within 5 minutes; log onto www.fairfirst.lk to make a payment, renew a policy, buy a policy for instant coverage or even inquire on the status of a claim. Fairfirst’s customers can talk to the trilingual ChatBot, Machan, for real-time updates on claims available at their fingertips, the release said.

Fairfirst Insurance Ltd is part of the global Fairfax Group. The group is a leading property and casualty insurer, reinsurer and investment manager headquartered in Toronto, Canada.