Hameedia launches 'Food Bank' to help farmers and underprivileged kids

Hameedia, the leading menswear and fashion brand, on June 1 (Monday), held a special programme to welcome its staff back after the prolonged period of quarantine. The ‘Beyond COVID-19’ programme’s primary focus was to motivate employees to think beyond the pandemic and to bounce back higher with renewed energy and greater ambitions. 

Having already launched its Envoy and Le Bond face masks as a social service initiative, the team came up with a new approach called -  ‘Company First, Function Second’. This means that all staff will work together as one team instead of being categorised department-wise. This parallely enables employees to have a clearer perspective about goals and objectives by focusing on the ultimate outcome, the company said in a media release. 

CEO, Retail Marketing, Niroshan De Silva said, “If we apply all the lessons learnt during this pandemic to better ourselves, then we truly have begun a new norm. We all got the chance to pause and reflect on our lives, families and our future. It is thus imperative to work harder than before and support each other in our quest to succeed as one entity. More importantly, we also have to contribute our utmost towards the development of our society.” 

In keeping with the current situation, Hameedia also established a Food Bank Project. This is a platform for the sale of vegetables and in collaboration with the My Friend Foundation where all profits will be funded towards the academic requirements of underprivileged children. 

This project is also about helping farmers too during these trying times. Hameedia purchases fresh vegetables from these farmers and re-sells them at affordable prices, where again all profits go out to support the education of underprivileged children.  

Hameedia also encourages the public to grow vegetables at home wherever possible since it helps to make a significant change at domestic level. At another level, due to economic reasons, a lot of people have also begun to skip meals. In collaboration with the Food Bank, Hameedia has in parallel begun an initiative where it sells cooked meals at an affordable price to those having difficulty in cooking their own meals or not being able to afford that much. 

This project was launched by Chairman of Fantasia Narrow Fabrics Pvt Ltd, Hameed Ashraff. “I am an ardent believer in offering charity to alleviate the lives of those who have limited or no access to resources. It is a blessing to give to those in need,” Mr. Ashraff said.

Managing Director of Hameedia Group, Fouzul Hameed said, “During this lockdown, I hope all of us have learnt to utilise our time and skills in the best way possible. Our company has reached a peak in clothing with customers who closely follow fashion trends, since they know that we never compromise on quality, nor do not sell products that have no value”.

Picture: Launching the Food Bank