JAT helps painters and manual labourers during hard times

JAT Holdings, a pioneer in the wood coatings industry, recently concluded an extremely successful initiative which greatly reduced the financial burden of painters who had to work in the midst of the COVID-19 pandemic. 
Together with its creative agency, JAT was able to establish a plan which detailed how the company could help painters and carpenters who work in the Finishing and Furnishing industries, since the pandemic caused their work to come to a halt. The organisation was keen to provide painters with reputed JAT products to help resume the work that was paused, the company said in a media release. 
By strategising on the boom in digital media during the pandemic, JAT reached an audience of close to 2 million individuals, sharing 500,000 messages with carpenters which resulted in 650 entries for the giveaway. Following this, 26 entries were selected who received Rs. 15,000 worth of goods on a daily basis during the month of May 2020.
Speaking about the this initiative, Dilshan Rodrigo, General Manager – Head of Marketing for JAT Holdings stated, “At  JAT, we’ve always maintained a sincere and close rapport with our customer base. We understand their needs and livelihoods well. This is why we decided on the tag, ‘Always there for the ones who need our help’ for this campaign. Soon after the lockdown measures were implemented, we became aware of the financial difficulties that our customers had to reckon with,” 
Additionally, JAT took a step further to help anyone with the technical know-how on how to finish the paused work. Many of the painters and their assistants were unable to travel from home to their work sites and back. JAT identified this and requested its technical team to offer guidance and knowledge on how to finish anyone’s work without the help of their painters or assistants.