Newton Lanka assists Domino’s with Safe Shoppers programme to set up Zero Contact Dine In

Newton Lanka, an extension of Newton TAC Malaysia, recently provided the Safe Shoppers tool kit for Domino’s in a bid to strengthen the zero contact experience for Dine-In. 

The campaign was launched as part of the Newton’s Safe Shoppers programme considering the reluctance shown by customers to dine at restaurants and cafes due to safety concerns and focusing on the safety of walk-in customers post-COVID 19.

Domino’s has launched Zero Contact Delivery and Takeaway and extended the same concept for Dine-In with safety and fun. Domino’s roped in Newton Lanka to further strengthen the Zero Contact Dine-In experience for walk-in customers. Newton Lanka with its Safe Shoppers programme introduced a number of creative solutions ensuring an enjoyable and safer outing for those who dine in at Domino’s, according to a media release by Newton Lanka. 

Some of the measures introduced were displaying of safety protocols through cheesy messages, which is a more casual way of creating awareness rather than instructing. Newton Lanka also installed an elbow door handle to assist in door opening, which further minimizes physical contact. The company also ensured that the customers keep the 1m distance with cheesy floor stickers to help them understand where they need to be while waiting to order food. Another innovative measure was to display a ‘’just sanitized’’ tag in the tables which are regularly being sterilized. Newton Lanka also created a welcome video to help the customers understand the new safety protocols and to ensure that they can dine in safely.

“We consider safety as a top priority in providing a conducive space for our customers to enjoy their best moments with Domino’s. So we launched the Safe Shoppers programme, which creatively mixes being safe while experiencing fun times in the safest way possible,” said Reshad Mohideen, Director at Newton Lanka.

‘’As the COVID-19 pandemic caused major setbacks to brands, we felt it was our responsibility to help improve the way brands interact with shoppers in-store, be it shopping, dining or any other industry, thereby supporting the brands to engage seamlessly with them. We hope that our Safe Shoppers programme will also encourage other brands to implement necessary measures to safeguard the customers,’’ he said.

Iranga Dharmawardhana, Country Manager for Jubilant FoodWorks Lanka, franchisee holder of Domino;s, said, “Domino’s is committed to creating the safest possible environment for all our customers and therefore we wanted to extend our Zero Contact Delivery and Takeaway commitment to the Dine-In offering as well. We shared this brief with Newton Lanka to execute the Zero Contact Dine In concept for the first time in Sri Lanka. We admire the quality of work delivered by them with their Safe Shoppers programme.”