Seylan Tikiri initiates interactive digital sessions for children during COVID-19

Seylan Bank has reached out to its youngest Seylan Tikiri customers during the COVID-19 lockdown through a variety of innovative digital activations on multiple social media platforms. 

The bank also went a step further and ensured that children who won in the digital competitions were rewarded in real life with gifts delivered to their doorstep, during these tough times.
“At a time when the whole island was put under lockdown, Seylan Tikiri continued to focus on one of the most treasured customer groups of the bank, children. Tikiri was one of the most digitally active banking products during this period in Sri Lanka, and the only minor savings brand to continuously engage with its youngest customers through digital activations such as Tikiri Online Avurudu Festival, Tikiri Story Teller, Tikiri Stay Home Diary, Tikiri Champ and Tikiri Vesak Pathuma,” the bank said in a media release said.
“The COVID-19 pandemic was an unprecedented situation for all of us but was especially difficult for children. It was our responsibility to provide our youngest and most treasured Tikiri customers with an opportunity to engage in interactive, entertaining and educative digital activities, allowing them to exercise their creativity and be rewarded for it with exciting gifts delivered to their doorstep. Seylan Tikiri has always focused on enabling every Tikiri Child to achieve their fullest potential and will continue to evolve with pioneering initiatives offering maximum value addition to children and their families,” Gamika De Silva, Head of Marketing and Sales said.

The bank partnered with Dr. Kumudu De Silva to present ‘Tikiri Story Teller’, a series of videos on social media for parents on how to look after kids during the quarantine period and suggesting activities that parents can do with them at home. The videos have been viewed over 250,000 times, reaching over two million people across Seylan social media platforms, highlighting the success of these initiatives.