Singer Sri Lanka and DELL, number one in laptop market share 

Singer Sri Lanka together with DELL Technologies has surged ahead as the dominant leader acquiring a 35.6 per cent market share for Dell branded laptops according to an International Data Corporation (IDC) Report released recently. 
While Singer is one of the key distributors for Dell consumer laptops in Sri Lanka, significantly, the company has helped to drive Dell Sri Lanka revenue accounting for a bulk 70 per cent comprising all segments. Dell’s other channel partners share the balance 30 per cent, Singer said in a media release on Monday.
Shanil Perera, Marketing Director, Sri Lanka PLC said, “Dell’s continued innovation and diverse product offerings reinforce its standing as the leading brand globally. We at Singer are recognised as the undisputed number 1 computer seller in the country. Together we aim to remain focused on providing best in class technology that meets the needs of our customers. Our rise in leading the consumer laptop market-share demonstrates deep commitment to continue offering value throughout our portfolio.” 
Despite challenging market conditions, Singer’s solid growth is also due to the surge in remote work and education, as the pandemic continues to demand higher levels of laptop usage for working and studying from home catering to the new ‘normal’.
However, the preference for Dell laptops over other brands showcase customers choice in seeking cutting-edge products as well as reaffirming their confidence and trust placed in the brand. This is especially noteworthy, as Dell laptops are at a premium price compared to other competitors in the market, the release said.  
Aabid Aslam, Head of Distribution (Client & Enterprise) Sri Lanka and Maldives, stated, “We are extremely pleased to be the frontrunner and achieve market-share dominance for consumer laptops with the help of our partners such as Singer Sri Lanka. Over the years our partnership has flourished and continues to deliver superior results. Today, we mark our success by delivering unprecedented levels of performance and value that customers can rely on.”