Bus tickets that double up as soap roll out on local buses

Features

Asiri Hospital Group and Leo Burnett created the first-ever bus ticket made of soap, Ad week reported.

Crowded buses are notorious hotbeds for spreading disease. And many illnesses, from colds to flus to hepatitis, can be stopped in their tracks when you wash your hands regularly. But soap isn't the kind of commodity you'll find often in public spaces: Most Sri Lankan public toilets, for example, don't have any.

Thus the Soap Bus Ticket was born. The agency created paper fused with soap and filled ticket rolls with it, eliminating two problems: the hygiene and safety issue, and the wastefulness of the temporary bus ticket given to passengers when they board.

The Soap Bus Tickets rolled out across a number of major Sri Lankan bus transit lines, and were supported by posters and signboards at major stops, in public toilets, and in Asiri hospitals, to educate passengers.