Sri Lanka's Tourism Promotion Bureau (SLTPB) has dropped the planned post Easter attacks recovery promotion campaign having run into bureaucratic issues.
The much-awaited JWT campaign that had been on the cards for the past few months since the Easter Sunday attacks on April 21 has been abandoned and will be replaced with a multi-country promotional campaign in 12 mature markets, SLTPB Managing Director Charmarie Maelge told journalists on Thursday.
She noted that they have taken up a number of medium and long term strategies to implement a programme to bring in more tourists to the country.
The planned JWT campaign was a nearly US$1 billion promotion that was expected to get underway by August but had run into problems that was raised by the Attorney General's department. (Sunimalee)
You can share this post!
Content
The Deputy Director of the Colombo National Hospital, Dr Rukshan Bellana today declared that he was prepared to face any disciplinary inquiry over the comments he made regarding the medical condition of former President Ranil Wickremesinghe.
Leave Comments