Seen here is Printcare Secure Managing Director Noel Hill (right) and Loyalty Marketing Creative Director Simon Roach signing the contract to formalise the alliance. |
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Printcare Secure Ltd, a subsidiary of Printcare Plc, recently signed a contract to form a global lottery marketing company. This alliance will bring together the combined resources and experiences of Loyalty Marketing of Australia, Pegasus International of the UK and Printcare Secure Ltd, according to a Printcare statement.
The global nature of this alliance further enhances Printcare’s ability to service Sri Lankan and overseas lottery customers with world class lottery products, promotional concepts and ideas. The alliance will develop new export markets for Printcare by increasing its global reach. This alliance has a formidable client list, including many well known brands such as Qantas, McDonalds, Dialog Telekom, Sri Lanka Telecom, Tabcorp, Tattersalls, News Corporation, Caltex, Ryanair, Crown Casino and many others, the statement said. The alliance has already collaborated on several projects.
A recent success was for the Australian Paralympic Committee. Loyalty Marketing combined with Printcare Secure to supply a new concept in charity lottery fund raising by combining traditional scratch lottery print technology with a new “Pin and Win” creative idea to generate funds that helped paralympic athletes go to Beijing 2008.
Printcare is the only Sri Lankan based producer and exporter of international standard quality and secure instant scratch and draw lottery tickets.
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