Grey's acclaimed 'Garments without Guilt' global marketing communications campaign, which received a lot of international media attention and plaudits from the global fashion and apparel industry, is now in the race for the prestigious Asian Marketing Effectiveness Awards 2008 (AME) Awards.

AME Awards-08, now in its 6th year is not only about identifying the Asia-Pacific region’s top creators, but rewarding those that add value to consumers and businesses, and truly define and build habits — the key difference between marketing and effective marketing, according a press release issued by Grey.

Each entry is judged on the base of demonstrated real results and effectiveness based on business objectives. “To be selected as a finalist against some very tough competition is a great accomplishment, especially when historically the awards have been dominated by top global brands like Coke, P&G, Microsoft among others,” said Ajai Singh, CEO, Grey Colombo.

The Garments without Guilt campaign emerged as a finalist from among 628 entries from
the Asia-Pacific region and now will compete for the coveted prize of 10 Gold, 18 Silver, 20 Bronze and one prestigious Platinum, awards.

The campaign is an industry initiative of Joint Apparel Association Forum to promote the ‘ethical business and manufacturing’ resolve [position] of the Sri Lanka’s apparel manufacturers and exporters among the global fashion & buying houses and key decision makers.