Mortein the local pesticide brand recently launched a campaign under the name of ‘Mortein Stop Diseases’.
The company said in a press release that its programme had so far covered 150 locations across the country.
The campaign was intended to be both educational and entertaining (known in modern day parlance as ‘edutainment’), with the brand’s character ‘Louie-the pest’ educating the crowds as to where mosquitoes and germs breed in unsanitary environments. In addition the Mortein mobile unit conducted awareness programmes at all public places, bus stands, market places, places of worship, etc.
The statement said that banners, billboards, posters and live radio updates served to further reinforce their message with over 500,000 dengue awareness leaflets distributed to the general public. |
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