Ogilvy & Mather has been named the official Advertising and Media Agency for ICC Cricket World Cup 2011, the ad agency said this week. Ogilvy South Asia pitched for the business in April 2010, as a joint team with the representation from India, Sri Lanka and Bangladesh.
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| Irvin Weerackody |
The pitch team led by Piyush Pandey, Executive Chairman – Ogilvy South Asia, included, Kunal Jeswani , Abhijit Avasthi & Rajiv Rao from Ogilvy India, Sudesh Sundhara Moorthy from Phoenix Ogilvy, Sri Lanka and Paratha Salahuddin from Ogilvy Bangladesh.
The World Cup campaign will be carried out by all three host country offices of Ogilvy, the agency added.
Chairman & Managing Director of Phoenix Ogilvy Advertising, Irvin Weerackody, commenting on the achievement, said...
“ here was a display when the combined talent, dedication and commitment of Ogilvy teams in Mumbai, Bangladesh and Sri Lanka, let loose a magnificent Doosra to bowl out competition in a stunning manner.
On April 16 at the Board Room of the Board of Control of Cricket in India, it was a spectacle conjured up by legendary Piyush Pandey.
An awesome fusion of logic and magic. Abter IIFA in June 2010, ICC World Cup in 2011 will be the next glorious event ushering Sri Lanka, in to the global limelight. We are happy to be part of both these events”
The 2011 ICC Cricket World Cup, the 10th Cricket World Cup, will be hosted by three South Asian Test cricket playing countries; India, Sri Lanka and Bangladesh. |
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