Blue Diamond Jewellery Worldwide PLC, a listed firm engaged in manufacturing and marketing the internationally acclaimed “Floating Diamonds”, is gearing to become a retail brand in the medium term, officials said.
“We used to be a ‘business to business’ seller, but now we’re trying to start retailing our products initially with online sales,” Ruwan Silva, CEO Blue Diamonds told the Business Times. This has come on the back of major shareholders appointing a new board two months ago.
Mr. De Silva added that the company under its new management will renew its agreements with key buyers such as Damas. "We also want to strengthen our relationships with these buyers," he added.
Blue Diamonds will also revamp their designing and launch their plain gold jewellery as well. Mr. Silva noted that gold is appreciating at present and it will make sense to get into gold and gold based jewellery. “We’ll also target catalogue sales, home shopping, etc,” he said, adding that there’re many areas for improvement in the company which they plan to address as they go along.
“This range from management, production to marketing,” he added. The company has appointed W A D V Perera, K L Dias, W Ravishankar and W W M R K B Dela as the new board members. |
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