Business Times

Serendib Flour products enters local markets

Serendib Flour Mills (Pvt) Ltd, manufacturers of the ‘Seven Star’ brand of flour, has entered Sri Lanka’s retail market with the launch of four of its products. The products are household wheat flour, wholemeal flour and Atta flour in one kg packs, and Semolina in a 500 gm pack.

SFML’s wheat flour can be used for a variety of uses such as pittu, rotti, string hoppers, etc while the wholemeal flour is ideal for healthy brown breads, rottis, etc, the company said. Atta flour is ideal for attarotti, chapathis and pooris while the semolina can be used for cakes, sweets, idly, dosa and uppama.

CEO/Director of Serendib Flour Mills (Pvt) Ltd Sathak Abdul Kadar, said, “In May this year we celebrated our third anniversary of operations in Sri Lanka and thereby three successful years of ‘nourishing the nation’ with an uninterrupted supply of quality flours to Sri Lankan consumers and the industry.”

SFML’s parent company, the Al Ghurair Group of Companies, Dubai, UAE has over 20 varieties of flour in its portfolio. Among them is a unique product - Diabetes Flour.

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