Asia Digital Entertainment has taken initiatives to take local cinema a step further by introducing the world’s most advanced digital motion picture camera to the local film arena.
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| (L-R): Sumitra Peries, Director of ‘Vaishnavee’ , Dr. Lester James Peries, Story for Vaishnavee, Manohan Nanayakkara, Chairman of Asia Digital Entertainment, Lalinka Muthukumarana, Chief Operating Officer of Asia Digital Entertainment, Donald Karunaratne, Director of Photography for Vaishnavee and Thumindu Dodantenna |
The RED EPIC camera manufactured under the brand name RED is a highly advanced digital camera manufactured in the USA. The founder of the RED line of cameras Jim Jinnard created it with the focus of introducing the most advanced digital camera in the world. The RED EPIC comprises a list of endless features, enabling the camera to capture up to 120 frames per second, each frame at full 14MP resolution with 5k capturing.
The RED EPIC had been used in a number of leading movies in Hollywood, including Pirates of the Caribbean, Angels and Demons, The Hobbit, You Don’t Get to 500 Million Friends Without Making a Few Enemies and The Girl with the Dragon Tattoo, to name a few.
Speaking of this initiative Lalinka Muthukumarana, Chief Operating Officer of Asia Digital Entertainment said, “For years Sri Lanka has been bringing cameras that were in the middle range, therefore the creativity levels had to end at a certain extent. The RED EPIC camera gives the opportunity to cinematographers and directors to experience the maximum creativity level. We would like to invite our cinematographers and directors to experience this digital adventure and make use of this to show the world what Sri Lankans can do.” The company hopes to bring down three more RED cameras in the near future including two RED EPIC cameras and one RED SCARLET camera.
The film Vaishnavee will be the first ever film to be shot with the RED EPIC camera in Sri Lanka. Vaishnavee is a directorial of Sumithra Peiris, produced by Manohan Nanayakkara.
Asia Digital Entertainment is a pioneering movie production company that has actively endeavored to promote the use of digital technology in Sri Lanka’s film industry. Having already used the technology to produce the critically acclaimed Flying Fish, or Igillena Maluwo, and several other movies, the company hopes to use digital technology exclusively in the future. Asia Digital Entertainment’s parent company, Asia Capital Group, is a financial conglomerate, which is now expanding into a general conglomerate. |
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