High fuel prices which would also see plastic prices rising has helped a small-time coke manufacturer's decision to sell part of the output in glass bottles, in addition to the market strategy revolving around it. A.R. Sarma Mahalingam, Director PET Packaging Co (Pvt) Ltd, makers and marketers of 'My' brand of beverages said the decision doesn't mean they are reducing the plastic bottles. Glass bottles are an additional 25% over and above the supply of plastic bottles.
He said that in any case, using plastic bottles would become an issue due to the economic costs and with petroleum prices rising, plastic prices will also rise as plastics is a petroleum by-product. There is also a tendency to reduce plastics in packaging products due to its environmental impact, he said. The company yesterday launched the glass bottles product which carries the range of "My Cola, My Orange, My Lemon, My Cream Soda, My Berry, My Ginger to My Soda' at Biyagama. Mr Mahalingam said the glass bottles' is also part of the planned marketing strategy.
He said that since their introduction of beverages around seven years ago they have been averagely maintaining a market share of 5% and with the introduction of glass bottles, they are aiming to increase that to a 12% market share. |
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