AMW opens new Castrol Distribution Centre in Anuradhapura

Associated Motorways (AMW), marketer of renowned Castrol lubricants in Sri Lanka, recently opened its latest distribution centre in Anuradhapura.

This will ensure customers in the Northern Central Province get convenient access the Castrol's premium range of lubricating oils and greases developed with cutting-edge technology.

The new facility located at 259/04/5, Wanniyakulama Anuradhapura, was declared open by Peter Mackenzie, Managing Director – AMW, the company said in a media release.

For nearly two decades, Castrol has been servicing customers across the island, expanding its reach to continuously improve accessibility of the superior brand. The customer base from Anuradhapura, Polonnaruwa and suburban areas who will benefit from this initiative include a variety of groups from individual vehicles owners to SMEs such as garage owners, vehicle fleet owners, retail traders, and service stations. Prior to the launch of the Anuradhapura Centre, the closest distributor point for these customers was located in Kurunegala.

Moreover, expanding the Castrol footprint enables the company to service a wider market and fuels the quest to gain market share. The Anuradhapura centre also provides AMW and Castrol a strategic advantage as they are now able to cater to customers from both the Northern and Eastern provinces as well.

Elaborating on the new centre, Peter Mackenzie, Managing Director AMW said, “We are excited to expand our Castrol footprint in the North Central province. The area is showcasing a resurgence in commercial and economic development activities, and we believe this presents us with a valuable opportunity for market expansion by bringing high-quality, high-performance products to serve more individuals and businesses in the area."

Castrol has been marketed by AMW since 2002. Speaking on the occasion, Charith Panditharatne, Head of Lubricants AMW said, “We are pleased to inaugurate our new Anuradhapura centre, offering our valued customers Castrol high performance oils, lubricants, fluids and greases for every application. The launch of the new distribution centre also reflects the success of our partnership with a globally recognised brand. Our aim is to consistently develop our presence in the market and increase our market share, staying ahead of ever-evolving consumer preferences and delivering on our promise to customers.”