In the fast-evolving consumer electronics landscape in Sri Lanka, long-term brand leadership is built not only on global innovation, but on the trust of the consumers, accessibility, and service excellence. This balance is powerfully embodied within the partnership between Haier, the world’s number one major appliances brand, and Abans PLC, Sri Lanka’s trusted consumer lifestyle retailer. Together, they continue to redefine modern home living by delivering world-class technology backed by island-wide reliability.
Haier’s global stature remains firmly established in the worldwide consumer electronics landscape, ranked by Euromonitor International as the No.1 Global Major Appliances Brand by volume for 16 consecutive years. Haier’s leadership also reflects sustained innovation rather than short-term success, dominating multiple product categories worldwide, including the top global position for refrigerators for 17 years, home laundry appliances for 16 years, freezers for 14 years, and wine coolers for 15 years. Through Abans, this global pedigree becomes a tangible reality than just a distant promise for Sri Lankan households.
As the exclusive and strategic partner for Haier in Sri Lanka, Abans plays a defining role in translating this global excellence into local relevance. With decades of experience in introducing, scaling, and servicing world-leading appliance brands, Abans ensures that Haier products are not only available island-wide, but are supported by a strong after-sales infrastructure, trained technicians, and customer-centric service standards. This combination allows Sri Lankan consumers to adopt advanced technology in their lives with complete peace of mind.
The above partnership recently entered a new phase with the appointment of Cricket legend T.M. Dilshan as Haier’s brand ambassador, a move which goes beyond mere visibility by combining shared values. Widely admired as a true all-rounder capable of batting, bowling, and wicket-keeping with equal mastery. Dilshan represents consistence in performance, even under pressure. These same attributes define Haier’s approach to product design: appliances engineered to perform across multiple needs, lifestyles, and environments.
Haier’s philosophy of “All-Round Performance” is especially relevant to Sri Lankan homes, where appliances are expected to be durable, energy-efficient, and versatile. This is evident in the Haier refrigeration range introduced by Abans, which was innovated with local conditions in mind. From premium Side-by-Side and Glass Door refrigerators to technologically advanced models featuring Expert Inverter technology, Haier ensures stable, energy-efficient performance even in fluctuating power conditions, without the need for external stabilisers.
Innovation remains central to the Haier-Abans offering. Features such as the 5-in-1 Convertible Mode, which allows users to convert a freezer into a refrigerator within minutes, responds to the dynamic storage needs of modern families. Meanwhile, Turbo Icing technology, capable of increasing ice production by up to 200%, reflects how Haier emphasizes on convenience for consumers in tropical climates.
Beyond individual products, the true strength of Haier in Sri Lanka lies in the ecosystem built by Abans. With an extensive 400-showroom network spanning the island, flexible payment solutions, and dependable after-sales care, Abans ensures that your ownership of a Haier refrigerator is a seamless, long-term experience rather than a one-time purchase.
By bringing together Haier’s global engineering leadership, Abans’ unmatched local trust and service capability, and the all-round spirit of T.M. Dilshan, this partnership sets a new benchmark for home appliances in Sri Lanka. It is a collaboration that is designed to support the evolving lifestyles of Sri Lankan families, today and well into the future.
The Abans Group, dedicated to empowering lives with a legacy that spans over five decades was founded in 1968. Today, Abans has grown into a diversified conglomerate comprising over 10,000 employees and 400 showrooms, with a presence across key sectors such as Retail Operations, Services, Logistics, Manufacturing, Real Estate, and Infrastructure Services. The company has played a pivotal role in modernizing the country’s landscape and uplifting the quality of life for countless Sri Lankans.
Leave Comments