Sri Lanka’s first TikTok marketing agency dedicated to using the platform as a marketing tool to help brands reach out to Gen Z and Millennial consumers, recently celebrated one year of success in Sri Lanka’s marketing and advertising industry. The agency recorded an outstanding 200 percent growth in business, year on year, since its inception in 2020.
An arm of Blendmedia, Tikable is a marketing agency that caters to varying brands in FMCG, Retail, Fashion, Telecom, Beauty, etc and has become the number one agency for TikTok-specific marketing in Sri Lanka, the company said in a media release.
Founder, Tikable/ CEO, Blendmedia PVT LTD - Nipun Liyanapathirana stated: “We’re proud to celebrate one year of success, having maintained our market presence as the only full-service TikTok Marketing Agency in Sri Lanka, and the first to introduce this concept in South Asia. Tikable wasn’t just some hair-brained scheme or gamble; it was the result of strategic thinking and market anticipation, making it ahead of its time at inception.”
TikTok is still considered the fastest-growing platform in the world at present with over 1.2 billion monthly active users, and nearly 1.5 million users logging in from Sri Lanka. With products and services targeted at the Gen Z and Millennial market (14 to 30 years of age) - brands continue to showcase their brand persona and authenticity, creating lasting relationships/ brand credibility with its audiences and users.
Tikable has achieved 150 percent of its brand targets on average for its clients, with brands in Food & Beverage/ FMCG receiving upto 200 percent of targets reached from each campaign.
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