NDB in partnership with Cord360 - supports exporters to venture into new global market opportunities 

NDB, one of the largest players in the SME and Micro Finance segment, recently signed a Memorandum of Understanding (MoU) with www.Cord360.com as a means to support exporters to venture into new global market opportunities.
Connecting to international partners and finding markets is one of the critical challenges faced by every exporter and in building a market entry strategy, building of an intelligence system and creating an image through promotion takes time, effort and money. As a means of support, NDB along with Cord360 has created a path for exporters under the NDB Jayagamu Sri Lanka initiative, the bank said in a media release.
Expressing his views, NDB Bank’s Vice President of SME, Middle Markets and Business Banking – Indika Ranaweera said: “Large investments in promotion campaigns are needed for brand names to gain traction. Transaction costs also are a critical factor in building up a market entry strategy and can become a high barrier to international trade. Costs include search and bargaining costs. Physical distance, language barriers, logistics costs and risk limit the direct monitoring of trade partners. Enforcement of contracts may be costly and weak legal integration between countries makes things difficult. These factors are important when considering a market entry strategy.” 
“As a break through to these challenges, NDB launched a new digital path breaking all traditional barriers to market entry points in partnership with cord360,” he added. 
www.Cord360.com is an international online B2B platform created to connect buyers and seller for the first time in Sri Lanka with the view of expanding exports. Exporters can advertise in 15 different languages and post 40 plus industry products across 190 countries. 
The partnership will also provide “one stop shop” support to customers by engaging all NDB partners to support exporters in areas of finance, logistics , packaging and market access through cord360.com.

From left - Ms. Dilini Thilakarathne, Ms. Yashoda Indeewar, Managing Director - Ms. Ayanthi Gurusinghe (Cord360), Chairman Thisath Wijayagunawardane (Cord360), NDB Director/Group CEO Dimantha Seneviratne, Vice President SME, West Asian Market and Business Banking Indika Ranaweera (NDB), AVP Business Banking, SME, Micro Finance and Liabilities Indika Kudagamage (NDB), Janaka Meepagala (NDB) and Ms. Sewwandi Perera (NDB).