Union Assurance commercial for Sisumaga+ premieres on TV

Union Assurance premiered its TV commercial for Sisumaga+ on Sunday August 9, created by Sarva Colombo and featuring Kamal Addaraarachchi, Sheoli Jayarathne, Nethmi Hettiarachchi and Sandali Pathiranage. 
The two-minute TV spot shows the emotional interaction between a blind father (played by Kamal Addaraaachchi) and his daughter through the phases of her life from a child to a young graduate culminating in the girl’s discovery of her father’s sacrifice. The emotionally stirring commercial dramatically communicates the uncertainty that life can bring, and Union Assurance’s ethos in their product, which echoes the sentiment of parental sacrifice for a child’s future, the company said in a media release.
“To us this is more than a campaign. It is really about our reason for existence- to provide Protection. When parents plan for their child’s future Union Assurance should be at the top of the list because we are about protecting those dreams and aspirations. The sacrifice made by the father in this commercial is a representation of the sacrifices parents make to protect the future of their children. This interaction is emotional, and relatable. It takes something as honest and real as a parent’s sacrifice to evoke this emotion,” explained Jude Gomes, CEO of Union Assurance. 
The concept of the commercial is routed on the premise of a father’s sacrifice to give sight to his child. The sacrifice symbolizes the extent parents go to provide the best for their children. The sight symbolizes the child’s journey in acquiring knowledge through education. The final scene escalates the story into the ultimate achievement for both father and daughter, breaking through the barriers that life offers, to the daughter’s graduation, the high point at which the two share a proud moment.