Officials directed to aim to attract 5 million tourists annually

President Ranil Wickremesinghe urged officials to accelerate efforts towards the goal of attracting 5 million tourists annually to Sri Lanka. These directives were issued during a meeting at the Presidential Secretariat on Wednesday, where he engaged with a committee responsible for assessing the progress of Sri Lanka’s tourism industry enhancement program and proposing measures to establish the country as a prominent tourist destination.

During the discussion, comprehensive plans spanning short, medium, and long terms were thoroughly deliberated upon to enhance Sri Lanka’s appeal and comfort for tourists. President Wickremesinghe inquired about ongoing plans and the role of the private sector in promoting the nation’s tourism industry. Officials briefed the President on current initiatives and emerging trends, according to a press release issued by President Media Division. 

According to the recommendations set forth by the committee tasked with establishing Sri Lanka as a leading tourist destination, the Ministry of Tourism and its affiliated bodies are formulating a strategic plan for up to 2025. Remarkably, 95% of this plan has already been completed.

President Ranil Wickremesinghe also directed officials to identify a suitable location, in collaboration with the private sector, for the establishment of a high-class hotel school in Sri Lanka.

To enhance lodging options for tourists visiting Sri Lanka, the President issued additional directives. Officials have been tasked with investigating and compiling a report on currently unused buildings and historic bungalows. Additionally, they are to explore a program to unearth unexplored destinations and conceive new projects in tourist-centric areas.