The lucrative East European tourism markets are being explored through a joint effort between SriLankan Airlines, the Sri Lanka Tourism Promotions Bureau (SLTPB) and a dozen members of the Sri Lanka Association of Inbound Tour Operators (SLAITO).
A series of carefully targeted campaigns were carried out recently in Poland , Hungary and the Czech Republic targeting leading members of each country’s outbound travel trade and travel media.
The day-long seminars in their respective capital cities - Warsaw , Budapest and Prague – enhanced awareness of Sri Lanka ’s attractions and value-for-money tourism products.
For this market, SriLankan Airlines unveiled a common fare on 19 flights from Europe, departing from London , Paris , and Frankfurt. Eastern Europe is one of several tourism markets that Sri Lanka has focused on in recent months, the others including China , the Middle East, and India . A growing number of wealthy travellers in East Europe are choosing to spend vacations in exotic destinations in Asia .
|
E-mail