The Sri Lankan Chief Executive's main issue is how to keep costs the same while getting more from their businesses, according to Chrishan Fernando, new Country General Manager, IBM Sri Lanka. Or, put in more real world terms, how can banks go into the North and East with minimal branches and get more customers.
He also noted that IBM wanted to "focus more on services in Sri Lanka" and so had to be the thought leader by bringing international knowledge to Sri Lanka so local banks could benefit from it.
Speaking at a media event to highlight IBM's Smarter Banking solutions, a product targeted at the financial services sector; Mr. Fernando was joined by Shanker Ramamurthy, the company's General Manager for Global Banking and Financial Markets, who outlined the international learning and background that IBM brought with it which would be beneficial for Sri Lankan banks.
Mr. Ramamurthy also indicated that the use of technology in banks in most countries, including Sri Lanka, allowed only for basic automation where paper was converted into data and stored whereas other facets of technology, such as data mining, analytics, etc., which could benefit companies in terms of decision making and customer experience, were not yet even considered. |
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