During a time of ecological pollution,environmental catastrophes and wastage of resources, the design movement worldwide is taking a timely step forward towards sustainability. The Sri Lanka Design Festival and MAS Holdings, will host the SLDF Ethical Fashion Award with the aim of upholding local fashion designers who have taken a step towards safeguarding the world through their creative practices.
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| Image courtesy of Junky Styling currently showing at London Fashion Week Estethica 2010. Photography by Ness Sherry. |
The SLDF Ethical Fashion Awards will provide an opportunity for individual designers and fashion labels exercising ethical practices to not only showcase their talent to a global audience at the prestigious London Fashion Week under Esthetica ‘Designers of the World’, but also to inspire other designers to take step towards being conscious of sustainability.
Nathan Sivagananathan, Chief Executive Officer of MAS Design commented on MAS’ involvement in this award; “At MAS we foster a culture with a vision that empowers
people to assume responsibility for creating a sustainable future. The MAS Culture of Progressive Management is defined by continuously raising the bar on the accepted standards of ethics and best practices in the global industry. The SLDF Ethical Fashion Award is a key area of focus. We believe that this awardwill further enhance the linkages in our efforts to help Social, Cultural & Environmental Practices to be valued in the design world and most importantly to educate, harness and highlight the next generation of designers to engage in similar practices”
The awards will be divide into two categories; Ready-to-Wear and Lingerie and eight Semi-finalists will display their collections at the Sri Lanka Design Festival 2010 in November. The four finalists who will be featured at the London Fashion week in 2011 and will be chosen by a panel of distinguished judges including Colin McDowell, Soozie Jenkinson, Elizabeth Laskar, Orsola de Castro, Filippo Ricci, Charty Durrant, Claire Hamer, and representatives from the SLDF, and MAS Holdings. The selected fashion collections will also stand a rare chance to be picked up for retail by UK High Street firms like Marks & Spencer.
Sri Lanka Design Festival and MAS will be hosting the award with the support of Exhibil, the British Council, Marks & Spencer and Carbon Consulting Company (CCC).
For more information, applications and criteria, please visit: www.srilankadesignfestival.com Applications close on October 18, 2010. |
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