Delegates from the Sri Lanka Institute of Marketing (SLIM) did the country proud by making well acclaimed presentations at the recent National Marketing Conference of the Philippines, the flagship event of the Philippine Marketing Association which included prominent and leading speakers from the Asia Pacific region as well as elite marketers from there.
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| SLIM President -
Rohan Somawansa |
SLIM Vice President -
Tilan Wijeysekera |
SLIM President Rohan Somawansa made a presentation on the Certified Professional Marketer (CPM Asia) qualification, as a prequel to the launching of the CPM Philippines. “He did Sri Lanka proud by highlighting the fact that the country had the No. 1 Rank for the qualification and status in the entire Asian region with the highest number of graduates,” according to an SLIM press release.
Following Sri Lanka are Singapore, Indonesia, Hong Kong, Malaysia, Philippnes, Japan etc. He also made a number of recommendations to the Philippines marketing fraternity with regard to marketing efforts and trading efforts with other regional countries including Sri Lanka and India by highlighting the emergence of Asia as a future powerhouse from an economic perspective.
The release said Vice President (Education) of SLIM, Tilan Wijeyesekera who was invited to represent Sri Lanka by the PMA and SLIM, made an extremely thought provoking presentation on Transformational Marketing. He used both conventional, non-conventional examples and case studies to wow the crowd.
He engaged the audience with his practical case studies on Madonna as a transformationist and how the IPL (Indian Premier League) changed the landscape of sports and entertainment and utilized transformationist strategies to re-define the success of cricket to develop a multi-billion dollar brand within three years. SLIM is one of the most active members of the Asia Marketing Federation. |
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