Business Times

New Samsung aircons target 10% of market in 2010

International consumer electronics giant Samsung recently announced it was launching its "Crystal" and "Max" range of split air conditioners in Sri Lanka with a stated goal of achieving a 10% market share in the country by year's end.

Available through a network of 350 dealers through distributors Soft Logic, Singer and Singhagiri, the air conditioners are priced at Rs. 77,399 for the AS122USB (12000 BTU), Rs. 92,399 for the AS182SSB (18000 BTU), and Rs. 120,399 for AS 242USB (24000 BU).

Additionally, it was noted that the AS122USB features the S-UTRTM compressor which is "designed to provide stable operation even during voltage fluctuation and the highest temperature"; while "the Crystal series of Samsung air conditioners is stabilizer free. Samsung’s S-UTR compressor has enhanced the capability of the protector to endure electrical unstable condition."

It was also suggested that "harmful substances in the air including microscopic viruses and unpleasant odours are eliminated with Samsung’s anti-virus and unique Catechin and Deodourising twin filters."

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